|
Casino
News Update
ESPN AND CAESARS ENTERTAINMENT ANNOUNCE INNOVATIVE COLLABORATION
FOR SPORTS BETTING CONTENT - 14th July 2018
Includes
New State-of-the-Art, ESPN-Branded Studio at The LINQ Hotel & Casino in Las
Vegas 
Profiles Sports
Betting Sports
Casinos Television
Music Movies
Hollywood WWE
Wrestling Business
Entertainment Advertising
Promotions Contact
Us 
Las
Vegas and Bristol, Conn. – May 14, 2019 - ESPN is joining forces with
Caesars Entertainment (NASDAQ: CZR) to bring the best in sports betting news and
entertainment content to fans around the world. The deal includes building a new
ESPN-branded studio at The LINQ Hotel & Casino in Las Vegas, where sports
betting-themed content will be created, along with segments for ESPN’s recently
launched sports betting-related show, Daily Wager. Caesars’ data and branding
will also be integrated across ESPN programming within the coming weeks for use
across ESPN’s content. “The
sports betting landscape has changed, and fans are coming to us for this kind
of information more than ever before,” said Mike Morrison, VP of Business
Development at ESPN. “We are poised to expand our coverage in a big way and
working with a category leader like Caesars Entertainment will help us serve these
highly engaged, diverse sports fans with the best and most relevant content possible.” Added
Chris Holdren, EVP and Chief Marketing Officer at Caesars Entertainment: “We’re
really excited about the long-term value this collaboration with ESPN will create
and thrilled that, starting immediately, ESPN's platforms will begin featuring
odds information generated by Caesars Entertainment. Millions of sports fans look
to ESPN as a sports authority, and Caesars is honored to have been selected for
having the best odds to serve those fans. When you combine that level of exposure
alongside the unique opportunity to build a studio along the famed Las Vegas Strip,
this deal is truly unique.” The
studio will serve as a Vegas hub for odds-related content and will contribute
to any number of ESPN linear, digital and social shows as well as ESPN.com and
the ESPN app. It will also play a vital role during major sporting events, and
especially during the growing number of marquee events hosted in Las Vegas. The
new studio will launch in 2020. Caesars
will also serve as ESPN’s official odds data supplier across TV and digital,
receiving associated attribution across ESPN. Additional advertising and sponsorship
activations will roll out in the coming months and throughout the deal term. “Between
an increased interest in sports betting among fans, regularly hosting marquee
sporting events – like the upcoming NFL Draft and NBA Summer League as well
as premier UFC and Top Rank bouts – and the arrival of the Golden Knights
and the Raiders, Las Vegas has become an epicenter of sports culture,” said
Connor Schell, EVP of Content, ESPN. “Having a great partner in Caesars Entertainment
and soon a full studio presence in Las Vegas will help us create content that
taps into that culture and grows our offerings to avid bettors and more casual
fans.” More
than two-thirds of avid sports bettors already watch ESPN (Source: Langer Research
Associates, 2018). This agreement with Caesars builds upon a stable of betting-related
content that dates back more than 10 years. In addition to the previously referenced
Daily Wager on ESPNEWS, ESPN betting-related content has included: •
Behind the Bets with Doug Kezirian podcast• Stanford Steve and The Bear podcast
(football season)• Betting news, discussion segments in signature shows (SportsCenter,
OTL)• “Bad Beats” on SportsCenter with Scott Van Pelt• ESPN
Insider content – PickCenter tools, projections, recos, analysis, news articles,
etc. ### About
Caesars Entertainment Corporation Caesars
Entertainment is one of the world's most diversified casino-entertainment providers
and the most geographically diverse U.S. casino-entertainment company. Since its
beginning in Reno, Nevada, in 1937, Caesars Entertainment has grown through development
of new resorts, expansions and acquisitions. Caesars Entertainment's resorts operate
primarily under the Caesars®, Harrah's® and Horseshoe® brand names.
Caesars Entertainment's portfolio also includes the Caesars Entertainment UK family
of casinos. Caesars Entertainment is focused on building loyalty and value with
its guests through a unique combination of great service, excellent products,
unsurpassed distribution, operational excellence and technology leadership. Caesars
Entertainment is committed to its employees, suppliers, communities and the environment
through its PEOPLE PLANET PLAY framework. For more information, please visit www.caesars.com/corporate. About
ESPN ESPN,
the world’s leading sports entertainment enterprise, features more than 50
assets – eight U.S. television networks, direct-to-consumer ESPN+, ESPN Radio,
ESPN.com, ESPN International, ESPN The Magazine and more. ESPN is 80 percent owned
by ABC, Inc. (an indirect subsidiary of The Walt Disney Company) and 20 percent
by Hearst. FORWARD
LOOKING STATEMENTS This
release includes "forward-looking statements" intended to qualify for
the safe harbor from liability established by the Private Securities Litigation
Reform Act of 1995. You can identify these statements by the fact that they do
not relate strictly to historical or current facts. These statements contain words
such as “will, “poised,” and "opportunity" or the negative
or other variations thereof or comparable terminology. In particular, they include
statements relating to, among other things, future actions and the future outcome
of Caesars’ collaboration with ESPN. These forward-looking statements are
based on current expectations and projections about future events.You are cautioned
that forward-looking statements are not guarantees of future performance or results
and involve risks and uncertainties that cannot be predicted or quantified and,
consequently, the actual outcome of the collaboration may differ materially from
those expressed or implied by such forward-looking statements.Caesars disclaims
any obligation to update the forward-looking statements. You are cautioned not
to place undue reliance on these forward-looking statements, which speak only
as of the date stated, or if no date is stated, as of the date of this press release. 
| 
