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Tourism
Australia
Tourism
Australia is a statutory authority of the Australian
Government, which promotes Australia as a tourism
destination internationally and domestically and
delivers research and forecasts for the sector.
Tourism Australia reports to the Cabinet Minister
with responsibility for tourism, the Hon Martin
Ferguson AM, MP.
Established
on 1 July 2004, Tourism Australia brings together
the collective skills and knowledge of four separate
organisations: the Australian Tourist Commission;
See Australia; the Bureau of Tourism Research
and Tourism Forecasting Council.
The
main objectives of Tourism Australia under the
Tourism Australia Act 2004 are to:
* Influence people to travel to Australia, including
for events;
* Influence people travelling to Australia to
also travel throughout Australia;
* Influence Australians to travel throughout Australia,
including for events;
* Help foster a sustainable tourism industry in
Australia; and
* Help increase the economic benefits to Australia
from tourism.
Tourism
Australia is a statutory body subject to the Commonwealth
Authorities and Companies Act 1997 (CAC Act).
This recognises the commercial focus of the new
body and the need for it to operate flexibly in
a commercial environment. (Credit:
Tourism Australia).
Website
Tourism
Australia
Articles
Russell
Crowe: ambassador for Sydney - 27th January 2008
(Credit:
The Sydney Morning Herald)
Actor
Russell Crowe, businessman Peter Holmes a Court
and world surfing champion Layne Beachley have
been named Sydney ambassadors.
NSW
Premier Morris Iemma said the three would help
promote Sydney and NSW to the United States.
"They
are international heavyweights who can influence
people from industry, business, entertainment
and sport," Mr Iemma said in a statement
today.
"Their
public support of Sydney will encourage people
to visit and invest in business, tourism, the
arts, sport and education.
"The
Sydney ambassadors will be part of a promotional
campaign that will appear in the US later this
year."
Mr
Iemma said the appointment of the ambassadors
would help strengthen links between NSW and the
US.
"The
United States is NSW's fourth largest export destination
and Australia's largest source of foreign investment,"
he said.
The
three have been taking part in G'Day USA events,
which aim to showcase Australia to the US.
Articles
Another
Bingle bungle for Tourism Oz? Not really, by Joel
Gibson and Tim Dick - 20th March 2006
(Credit:
The Sydney Morning Herald)
A
debate about the blueness of the word bloody,
inappropriate text messages, a ban in Britain
and then a backflip by the censors.
All
this bloody ad campaign needs now is for some
old topless pics of its angelic heroine to surface,
right?
Done.
From the before-they-were-famous file today comes
this shot of the fresh new face of Australian
tourism, Cronulla's Lara Bingle. The Brit-inspired
lad mag Zoo Weekly went looking for photos of
Bingle's boobs after its readers responded, er,
very positively to her starring role in the infamous
"Where the bloody hell are you?" ads
for Tourism Australia.
And
bingo, they found a couple that someone shot six
months ago, albeit partially obscured by the Bingle
arms.
So
most of Bingle's boobs hit the stands today, just
in time for the triumphant return of Bingle and
the federal Minister for Tourism, Fran "Bloody"
Bailey, from Britain, where they managed to convince
censors of the harmless innocence of blue-mouthed
Aussies in cossies.
Bingle
will now have to convince Bailey and Tourism Oz
of the innocence of these pics, which shouldn't
be too hard. Although Zoo's press release declared
"Lara Bingle poses topless for new men's
magazine" you'll note - unless you're Fred
Nile - that the Bingle version of topless is relatively
boobless.
Which
raises the question: where the bloody hell are
they?
We
asked the editor, Paul Merrill. "As far as
we know [these are the raciest pics taken of her],"
he assured us. "They're very provocative
photos … She's not actually revealing the
Lara Bingle nipple at this stage. But maybe that's
for a later date."
Merrill
reckons Tourism Oz will like them, too, according
to the "all publicity is good publicity"
approach it took to the British ban.
We
called its PR folk yesterday to find out, but
haven't heard back. All together now: "Where
the bloody hell were they?"
Press
Release
New
Song Launched To Help Promote Australia To The
World - 24 Nov 2004
A new song to help boost Australia's appeal with
travellers from around the world was unveiled
today by Tourism Australia, following a nationwide
search in the Song for Australia competition.
The
song, This is Australia, created by Sydney-based
singer/songwriter Jackie Bristow, was announced
today as the winner of the Song for Australia
competition as decided by the Australian public.
The competition, organised by Tourism Australia
, sought to find a song which best captured the
essence of Australia and would help to promote
the country to travellers worldwide.
Tourism
Australia Acting Managing Director, Ken Boundy
said the competition provided an opportunity for
all Australians to become involved in choosing
a song which conveys both the people and the place.
"Over
the past year the Song for Australia competition
has attracted overwhelming support - from the
hundreds of talented songwriters, who entered
the competition, to the hundreds of thousands
of Australians who voted to decide the winning
song," Mr Boundy said.
"Following
an excellent response from songwriters Australia-wide
we have a song that will be featured in tourism
promotions aimed at inspiring travellers worldwide
to experience Australia for themselves.
"The
winning song will feature in a new consumer video,
which is part of the further roll out of the new
Brand Australia marketing approach - helping to
differentiate Australia from its competitors.
Jackie's
song, This is Australia, brings to life a very
personal perspective of Australia that will help
to broaden the image and understanding of Australia
as well as appealing to the hearts and minds of
travellers globally.
"Importantly,
This is Australia is also a song which all Australians
can be proud of."
A
call for entries to Australian songwriters earlier
this year resulted in around 500 entries in the
S ong for Australia competition. A panel of music
industry representatives, including Deni Hines,
and tourism marketing representatives selected
five finalists for the public voting competition.
From
the five finalists the Australian public were
invited to select the overall winner through a
two week promotion run nationally on radio. When
voting for the Song for Australia competition
closed in late July a total of 163,749 votes had
been received with the winning song, This is Australia
by Jackie Bristow, the clear winner with 96,970
votes.
CEO
of Commercial Radio Australia, the commercial
radio industry's peak body, Joan Warner said commercial
radio was proud to support the campaign to find
a Song for Australia and to nurture Australian
song writing talent.
"Using
just two networks - Radio 2UE and parts of the
John Laws and Southern Cross Broadcasting networks,
and the Austereo part-owned MCM Take 40 Australia
and adult networks, over 100,000 votes were generated
in a little over two weeks," Joan Warner
said.
"This
activity has demonstrated the power of commercial
radio to reach Australians en masse and to act
as a call to action and interaction - in this
case to vote for this important song. All commercial
radio stations would like to congratulate the
winner and Tourism Australia for this exciting
initiative," she said.
The
winning songwriter Jackie Bristow said it was
a great honour to have her song chosen by Australians
as the song to help promote the country around
the world.
There
are so many things I love about Australia - not
only the land and light and beauty of the country
- but the goodness and honesty of the people,"
Jackie Bristow said. "I have tried to capture
all of this in my song."
"Knowing
there is so much history here and so much to learn
from the land and the people, I hoped the feeling
and inspiration I had felt could be shared and
felt by others through the song -This is Australia."
Over
the past two months, This is Australia has been
professionally recorded with Jackie Bristow singing
lead vocals and accompanied by a full orchestra
of 20 musicians and backing vocalists. The final
recording was produced, arranged, engineered and
mixed by Daniel Denholm at Studios 301 in Sydney
.
This
is Australia will be used in Tourism Australia
promotions including new consumer and trade videos,
at trade events, and as the on-hold music for
Tourism Australia offices globally.
Jackie
Bristow will also perform This is Australia live
at Australia Week Celebrations in London in early
2005.
Profiles
Travel
and Tourism
Eco
Tourism
Sydney
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